Kelly Stewart » marketing strategy http://www.kellystewart.com web analyst, project manager, account manager, trainer, technical salesman, visualizer and grammar mechanic in e-learning and e-marketing Tue, 03 May 2011 13:05:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Director of Sales with HealthStream http://www.kellystewart.com/2011/03/director-of-sales-with-healthstream/ http://www.kellystewart.com/2011/03/director-of-sales-with-healthstream/#comments Thu, 10 Mar 2011 01:14:51 +0000 Kelly Stewart http://www.kellystewart.com/?p=161 HealthStream client logosLaunched pharmaceutical industry vertical for HealthStream. Landed several high profile contracts including MCI, Searle, AstraZeneca, TCS (now Aspect), Harcourt, and Glaxo Wellcome.

Roles: Sales, prospecting, marketing, proposal writing, pricing, contract negotiations

]]> http://www.kellystewart.com/2011/03/director-of-sales-with-healthstream/feed/ 0 Remember: Electronic marketing is extension of your brand http://www.kellystewart.com/2009/10/remember-electronic-marketing-is-extension-of-your-brand/ http://www.kellystewart.com/2009/10/remember-electronic-marketing-is-extension-of-your-brand/#comments Sat, 31 Oct 2009 00:43:08 +0000 Kelly Stewart http://www.kellystewart.com/?p=126 nbjshotPublished article in Nashville Business Journal: “Remember: Electronic marketing is extension of your brand”

“I just received an e-mail announcement from the corporate office of a restaurant chain. Yes, I signed up for it, so it’s not spam. But what’s the problem? Plenty” more…

]]> http://www.kellystewart.com/2009/10/remember-electronic-marketing-is-extension-of-your-brand/feed/ 0 Email Marketing Success http://www.kellystewart.com/2009/10/email-marketing-success/ http://www.kellystewart.com/2009/10/email-marketing-success/#comments Thu, 29 Oct 2009 02:47:24 +0000 Kelly Stewart http://www.kellystewart.com/?p=49 In 2002, Stewart founded Element E Communications, a marketing agency specializing in email programs. Success stories:

  • Cut newsletter costs for a retail client by a factor of ten by converting a paper-based newsletter to email
  • Developed one email campaign that generated sales ten times the cost of that one campaign
  • Increased a subscriber database by over 30% in less than four weeks by developing a “refer a friend” program
  • Proved that personalized messages were opened three to four times more than non-personalized, generic messages

    • Email design samples:

    Animated Branding Campaign
    Consumer newsletter for water park
    Holiday invitation for retailers
    Seminar promotion for software vendor
    Email announcement for restaurant

    Roles: Marketing strategy, list management and segmentation, Web site design, performance reporting, account management

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