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Marketing:
Email Marketing Success
In 2002, Stewart founded Element E Communications, a marketing agency specializing in email programs. Success stories:
- Cut newsletter costs for a retail client by a factor of ten by converting a paper-based newsletter to email
- Developed one email campaign that generated sales ten times the cost of that one campaign
- Increased a subscriber database by over 30% in less than four weeks by developing a "refer a friend" program
- Proved that personalized messages were opened three to four times more than non-personalized, generic messages
Roles: Marketing strategy, list management and segmentation, Web site design, performance reporting, account management
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Email design samples:
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