Kelly Stewart

Speaker and moderator at industry events

Kelly Stewart — Sat, 31 Oct 2009 00:58:09 +0000

Speaker and moderator at industry events including Macromedia User Conference, MACWORLD, American Society for Training and Development
Roles: speaking, researching, writing

Remember: Electronic marketing is extension of your brand

Kelly Stewart — Sat, 31 Oct 2009 00:43:08 +0000

Published article in Nashville Business Journal: “Remember: Electronic marketing is extension of your brand”

“I just received an e-mail announcement from the corporate office of a restaurant chain. Yes, I signed up for it, so it’s not spam. But what’s the problem? Plenty” more…

Published article in Brandon Hall’s Multimedia & Internet Training Newsletter

Kelly Stewart — Sat, 31 Oct 2009 00:32:31 +0000

“Web-Based Training Decision Support Tool” article

Developed questionnaire and scoring system to help prospects and clients decide if its material, trainees, and infrastructure were appropriate for a Web-based delivery solution. Subsequently published in Hall’s newsletter. Click here for PDF version.

Role: Analyzing, writing

Design and Illustration

Kelly Stewart — Sat, 31 Oct 2009 00:06:32 +0000

Illustration, logo design, technical drawings, identity development, photography.

Contributor to industry books

Kelly Stewart — Fri, 30 Oct 2009 01:39:47 +0000

Contributor to several books including Electronic Marketing and Macromedia Shockwave for Director

Role: Interviewing for information, researching, writing

Web Development

Kelly Stewart — Fri, 30 Oct 2009 00:53:19 +0000

Development of award winning Web sites.

Roles: Project management, Web development, copywriting, voice over, photography

Video Production: Product Marketing

Kelly Stewart — Fri, 30 Oct 2009 00:02:57 +0000

Online video to highlight MusicIP technology embedded in Disney digital music players.

Roles: Project management, photography, scripting, voice over, animation, video editing

Email Marketing Success

Kelly Stewart — Thu, 29 Oct 2009 02:47:24 +0000

In 2002, Stewart founded Element E Communications, a marketing agency specializing in email programs. Success stories:

Cut newsletter costs for a retail client by a factor of ten by converting a paper-based newsletter to email

Developed one email campaign that generated sales ten times the cost of that one campaign

Increased a subscriber database by over 30% in less than four weeks by developing a “refer a friend” program

Proved that personalized messages were opened three to four times more than non-personalized, generic messages

Email design samples:

	Animated Branding Campaign
	Consumer newsletter for water park
	Holiday invitation for retailers
	Seminar promotion for software vendor
	Email announcement for restaurant

Roles: Marketing strategy, list management and segmentation, Web site design, performance reporting, account management

Map Correspondent for Backpacker Magazine

Kelly Stewart — Thu, 29 Oct 2009 01:43:44 +0000

In early 2009 Kelly Stewart began mapping and photographing trails in Tennessee and beyond as a Map Correspondent to Backpacker Magazine. These maps combine GPS tracks, turn by turn descriptions, historical features, photos, videos; and can be downloaded for free from Backpacker.

CD-ROM Projects

Kelly Stewart — Wed, 28 Oct 2009 23:47:44 +0000

Stewart has developed dozens of corporate CD-ROM projects for marketing and training purposes.

Roles: Project management, programming, sales, Director development, voice over, animation, videography