Kelly Stewart » Marketing http://www.kellystewart.com project manager, account manager, trainer, technical salesman, visualizer and grammar mechanic in e-learning and e-marketing Sat, 31 Oct 2009 00:59:15 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Remember: Electronic marketing is extension of your brand http://www.kellystewart.com/2009/10/remember-electronic-marketing-is-extension-of-your-brand/ http://www.kellystewart.com/2009/10/remember-electronic-marketing-is-extension-of-your-brand/#comments Sat, 31 Oct 2009 00:43:08 +0000 Kelly Stewart http://www.kellystewart.com/?p=126 nbjshotPublished article in Nashville Business Journal: “Remember: Electronic marketing is extension of your brand”

“I just received an e-mail announcement from the corporate office of a restaurant chain. Yes, I signed up for it, so it’s not spam. But what’s the problem? Plenty” more…

]]> http://www.kellystewart.com/2009/10/remember-electronic-marketing-is-extension-of-your-brand/feed/ 0 Email Marketing Success http://www.kellystewart.com/2009/10/email-marketing-success/ http://www.kellystewart.com/2009/10/email-marketing-success/#comments Thu, 29 Oct 2009 02:47:24 +0000 Kelly Stewart http://www.kellystewart.com/?p=49 In 2002, Stewart founded Element E Communications, a marketing agency specializing in email programs. Success stories:

  • Cut newsletter costs for a retail client by a factor of ten by converting a paper-based newsletter to email
  • Developed one email campaign that generated sales ten times the cost of that one campaign
  • Increased a subscriber database by over 30% in less than four weeks by developing a “refer a friend” program
  • Proved that personalized messages were opened three to four times more than non-personalized, generic messages

    • Email design samples:

    Animated Branding Campaign
    Consumer newsletter for water park
    Holiday invitation for retailers
    Seminar promotion for software vendor
    Email announcement for restaurant

    Roles: Marketing strategy, list management and segmentation, Web site design, performance reporting, account management

    ]]>     http://www.kellystewart.com/2009/10/email-marketing-success/feed/ 0     Launched Webevents Product for HealthStream http://www.kellystewart.com/2009/10/launched-webevents-product-for-healthstream/ http://www.kellystewart.com/2009/10/launched-webevents-product-for-healthstream/#comments Wed, 28 Oct 2009 21:29:38 +0000 Kelly Stewart http://www.kellystewart.com/?p=20 Live Webcast panel

    Live Webcast panel

    Product manager for synchronous Web education events. Trained sales staff on delivering value to prospects. Developed and broadcast live, streaming media-based interactive courseware to physicians. Managed multiple teams including presenters, commercial supporters, video producers, and pharma marketing managers.

    Roles: Product management, producer

    ]]>     http://www.kellystewart.com/2009/10/launched-webevents-product-for-healthstream/feed/ 0     Forrester Research Coverage http://www.kellystewart.com/2009/10/forrester-research-coverage/ http://www.kellystewart.com/2009/10/forrester-research-coverage/#comments Wed, 28 Oct 2009 19:19:00 +0000 Kelly Stewart http://www.kellystewart.com/?p=7 cover image of The Best Email Marketing Service Providers - 2004

    cover image of The Best Email Marketing Service Providers - 2004

    Stewart successfully led the presentation team for SmartDM while technology analyst Forrester Research evaluated the company and products for inclusion in The Best Email Marketing Service Providers. SmartDM was challenged with three written stages in order to qualify, followed by a day-long interview. Forrester named the company a “Strong Performer” in the report, which is virtually unheard of the first time a company is covered in a report of this caliber.

    Roles: Product management, team leadership

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