Kelly Stewart web analyst, project manager, account manager, trainer, technical salesman, visualizer and grammar mechanic in e-learning and e-marketingkelly@kellystewart.com

Email Marketing Success

In 2002, Stewart founded Element E Communications, a marketing agency specializing in email programs. Success stories:

  • Cut newsletter costs for a retail client by a factor of ten by converting a paper-based newsletter to email
  • Developed one email campaign that generated sales ten times the cost of that one campaign
  • Increased a subscriber database by over 30% in less than four weeks by developing a “refer a friend” program
  • Proved that personalized messages were opened three to four times more than non-personalized, generic messages
  • Email design samples:

    Animated Branding Campaign
    Consumer newsletter for water park
    Holiday invitation for retailers
    Seminar promotion for software vendor
    Email announcement for restaurant

    Roles: Marketing strategy, list management and segmentation, Web site design, performance reporting, account management

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